The Perfect Business... Does It Exist?
What is the perfect business? I suppose there is no general rule for a perfect business because each person has their own idea of what that business may be. Richard Russell wrote 12 rules to what he thinks make up the perfect business.
I discovered this letter last year and have kept it for reference and motivation. Here are just 3 of the 12 rules that I think are huge facets of the "perfect" business...
1. The ideal business sells the world, rather than a single neighborhood or even a single city or state. In other words, it has an ...
