Entries tagged "sale conversion"

So You Want To Write A Sales Letter Huh?

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I have been re-reading one of my favorite books titled "The Ultimate Sales Letter" by Dan Kennedy. This is probably the 3rd time I've read it in the last 18 months and like most of the books Dan has written, I can't read it enough.

All of us, everyone of us on this planet, does some sort of selling every day. Think about it. We sell our products, skills, and services but it doesn't end there. Ever ask a woman (or man) out on a date? Been on a job interview? Bug your spouse for your favorite ...

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Provide Value To Your Customers And Forget About The Price

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The other day I was reading a question from a frustrated internet marketer on a web forum. It read something like this (paraphrasing here)...


How are people selling products for $50 or more? I can barely sell my eBooks for $5 each. In the last 6 months I have ONE affiliate sale for a product that is more than $50! What am I missing?

The answer is actually very simple. He is not building, or even offering, any real value. In marketing terms, this would be called Perceived Value. Either he's doing a bad job at relaying the value ...

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Have Your Visitors Eating From The Palm Of Your Hand

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Ever wonder how you can build a relationship with your website visitors? If not, you should be.

Fact: People buy from people they trust. Building a rapport with your visitors is a sure fire way to turn that visitor into a customer. It's not as difficult as it sounds. I don't mean getting into a personal first name basis with every one of your visitors. That's impossible. But there are ways of building rapport and trust with your visitors. As someone doing business online, this is absolutely vital.

I've written in the past about ways to ...

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Increase Sales Immediately with SmartJabber

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What if you had a way to interact with your visitors before they leave your website... What if you had a way to automate turning your visitors into customers. Now there is a way to try and save the people who are abandoning your sales or order page.

Allow me to introduce you to SmartJabber. This is a new tool that I have been working on for a few months. This is part of the reason why I have been so busy lately.

So what is SmartJabber?

Basically it is an automated sales/support chat agent. It is software that ...

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