So You Want To Write A Sales Letter Huh?
I have been re-reading one of my favorite books titled "The Ultimate Sales Letter" by Dan Kennedy. This is probably the 3rd time I've read it in the last 18 months and like most of the books Dan has written, I can't read it enough.
All of us, everyone of us on this planet, does some sort of selling every day. Think about it. We sell our products, skills, and services but it doesn't end there. Ever ask a woman (or man) out on a date? Been on a job interview? Bug your spouse for your favorite ...
